In a world where comfort food reigns supreme, few treats have captured the nation’s sweet tooth quite like Crumble Cookies. Born from a simple family recipe and a dash of entrepreneurial spirit, Crumble has transformed the humble cookie into a gourmet phenomenon. With its oversized, Instagram-worthy confections and a menu that changes weekly like a fashion runway, Crumble Cookies isn’t just baking cookies—it’s creating moments of joy, one pink box at a time. Whether you’re a die-hard chocolate chip fan or an adventurous flavor chaser, this article dives into the story, flavors, and frenzy behind America’s fastest-growing dessert empire. Ready to indulge? Let’s crumble in.
The Humble Beginnings: A Family Recipe Turns into a Billion-Dollar Dream
Crumble Cookies’ origin story reads like a feel-good indie film—two cousins, a kitchen experiment, and an unbreakable bond over baked goods. Founded in 2017 by Jason McGowan and Sawyer Hemsley in Logan, Utah, the company started as a quest for the “perfect” chocolate chip cookie. Hemsley, then a student at Utah State University, teamed up with McGowan (his cousin by marriage) to tweak a family recipe passed down from their grandmothers. What began in a home kitchen quickly outgrew it, leading to the opening of their first storefront in Logan that same year.
The duo’s secret sauce? Innovation meets nostalgia. They dreamed big: Crumble Cookies that weren’t just tasty but shareable, photogenic, and utterly addictive. By 2018, they’d nailed the iconic pink 4-pack box—designed by Hemsley and his college buddies—to showcase their oversized treats side by side. Fast-forward to today, and Crumble has shattered records, raking in over $1 billion in annual revenue. It’s a testament to how a single idea, rooted in family and flavor, can sweeten the lives of millions.
For baking enthusiasts, check out our internal guide to perfecting chocolate chip cookies at home to channel your inner Crumble creator.
What Makes Crumble Cookies So Crave-Worthy? The Signature Experience
Step into a Crumble store, and you’re hit with the warm, buttery aroma of fresh-baked bliss. But it’s more than scent—it’s an event. Crumble Cookies weigh in at a hefty 5 ounces each, dwarfing standard bakery fare, and are served warm (or chilled for certain flavors) to maximize that gooey center. The pink packaging isn’t just cute; it’s functional, stacking cookies without smashing the frosting.
Crumble’s unique selling points shine through:
- Gourmet Twists on Classics: Think elevated takes like sea-salt sprinkled chunks or mousse-topped masterpieces.
- App-Powered Convenience: Order via the Crumble app for delivery, pickup, or even a “flavor map” to scout local exclusives.
- Inclusivity for All: Gluten-free options rotate in, and mini sizes cater to lighter cravings.
Externally, fans rave on platforms like TikTok and Reddit, where unboxings go viral. One reviewer called it “childhood in cookie form—sweeter and more decadent than any gourmet brand.” If you’re planning a party, explore our internal tips for dessert catering to incorporate Crumble-inspired spreads.
The Weekly Flavor Frenzy: A Menu That Keeps You Coming Back
Crumble Cookies genius lies in its rotating menu—six new flavors drop every Sunday (plus a secret menu item unlocked via the app), ensuring no two visits are the same. This keeps things fresh, trendy, and tied to seasons or pop culture. In 2025, expect bold experiments like Kardashian collaborations and global inspirations.
Here’s a spotlight on standout flavors from September 2025 (Sep 16-21 lineup), based on current spoilers:
| Flavor | Description | Why It Rocks |
|---|---|---|
| Semi-Sweet Chocolate Chunk Cookie | Chunky semi-sweet chocolate loaded into a soft dough, finished with flaky sea salt. | The OG crowd-pleaser—simple, comforting, and endlessly shareable. Reviewers give it a solid 9/10 for that perfect salty-sweet balance. |
| Cinnamon Roll Cheesecake | Creamy cheesecake swirled with cinnamon roll flavors, topped with icing drizzle. | A cozy fusion that’s like breakfast meets dessert—ideal for fall cravings. |
| Raspberry Cupcake Cookie | Vanilla cupcake base crowned with raspberry cream cheese frosting and sprinkles. | Bright, tangy, and photogenic; TikTokers are obsessed with its pastel vibes. |
| S’mores Skillet Cookie ft. HERSHEY’S | Gooey graham cookie with melty Hershey’s chocolate, marshmallow mousse, and streusel crunch. | Campfire nostalgia in cookie form—warm, messy, and utterly indulgent. |
| Birthday Cake Cookie ft. Oreo | Confetti-speckled cake cookie stuffed with Oreo chunks and birthday frosting. | Party in every bite; fans rank it top for celebrations. |
| Secret Menu: Hazelnut Sea Salt | Nutella-inspired hazelnut cookie with sea salt caramel drizzle (app exclusive). | The thrill of the hunt—limited drops create buzz and FOMO. |
Pricing? A single cookie runs $4-5, with 4-packs at $9.99 for value hunters. Pro tip: Pair with our internal coffee pairing guide for the ultimate at-home Crumbl night. For the full weekly lineup, visit the official Crumbl menu.
From Utah Kitchen to Global Sensation: Expansion and Locations
What started in one Utah store has exploded into a dessert dynasty. As of August 2025, Crumble Cookies boasts 1,098 locations across the U.S., including Puerto Rico, with a handful in Canada and Australia on the horizon. That’s up from 950 mid-year, with plans for nearly 100 more openings by year’s end—mostly stateside, but dipping toes internationally.
Curious about your nearest? Use the Crumbl store locator or tie it into our internal road trip dessert stops.
Fan Favorites, Reviews, and a Dash of Controversy
Crumble Cookies cult following is real—3.4 million Facebook likes and endless Reddit threads prove it. Hits include the Pink Sugar Cookie (vanilla-almond dream, 9/10 rating) and S’mores variations for their “gooey perfection.” Collaborations, like the 2025 Kardashian line, sparked frenzy: Kylie Jenner’s chocolate chip ranked high for its “elevated simplicity.”
Not all smooth sailing, though. Some critique the sweetness overload (“too sugary for daily eats”) or location inconsistencies in baking. Yet, 98% of reviewers recommend it, drawn by the novelty and quality. Dive deeper with external Crumbl reviews on Eat This.
Why Crumble Cookies Deserve a Spot in Your Dessert Rotation
Whether you’re grabbing a 4-pack for movie night or shipping nationwide, Crumble Cookies reminds us: Life’s too short for boring sweets. Next time you’re craving, why not try recreating a flavor with our internal copycat recipe series?
Final Bite: Join the Crumbl Craze
From a Utah kitchen to over 1,000 stores strong, Crumble Cookies has crumb-led the dessert world with innovation, flavor, and hearthttps://tastetrove.net. It’s more than a treat—it’s a weekly adventure. Head to Crumbl’s official site to order your pink box today, and sweeten your story.